Question 1

What is an SEO agency and what does it do?

Accepted Answer

An SEO agency is a company specialized in optimizing websites to appear in the top results of search engines like Google. It handles technical SEO (speed, structure, and Core Web Vitals), on-page SEO (content and tags), off-page SEO (link building and reputation), and content strategies.

Question 2

Why hire an SEO agency instead of doing it internally?

Accepted Answer

Agencies have experienced consultants and access to advanced tools that save time and deliver better results. Additionally, they develop personalized strategies and stay up to date with algorithm changes.

Question 3

How much does it cost to hire an SEO agency?

Accepted Answer

The price depends on the scope (site size, competition, and objectives) and can vary from basic packages to custom solutions. We recommend requesting a free audit to get a personalized quote.

Question 4

How long does it take to see results with an SEO agency's work?

Accepted Answer

SEO is a medium to long-term investment: technical improvements are noticeable in 1-3 months, first traffic increases in 3-6 months, and consolidated results from 6 months onwards. It's important to avoid expecting immediate results.

Question 5

How does an SEO agency measure the success of a campaign?

Accepted Answer

KPIs such as keyword rankings, organic traffic, conversions, leads, and ROI are used. The goal is to increase leads and sales, not just visits. Regular reports and personalized dashboards are provided.

Question 6

What services does an SEO agency include?

Accepted Answer

Services are grouped into: initial analysis (keyword research, technical audit), on-page optimization (content, interlinking, Core Web Vitals), off-page optimization (link building and reputation), specialized services such as migrations, local or international SEO, and E-commerce SEO. Some plans include content management, analysis tools, and reports.

Question 7

What is the difference between local, national, and international SEO?

Accepted Answer

Local SEO focuses on optimizing the Google My Business listing and appearing in searches for a specific area, national SEO targets an entire country, and international SEO adapts content and hreflangs to compete in different languages and markets.

Question 8

What guarantees does an SEO agency offer?

Accepted Answer

No professional can guarantee exact positions because they depend on Google's algorithm. The guarantee is quality work, clear reports, and a constantly adapting strategy.

Question 9

How do they choose the right keywords?

Accepted Answer

Exhaustive keyword research is conducted taking into account the business, competition, and users' search intent.

Question 10

What's the difference between SEO and SEM? Do you also offer paid advertising?

Accepted Answer

SEO focuses on organic results while SEM manages paid campaigns on Google Ads or other platforms. Many agencies offer both services complementarily.

Question 11

What information and access does the agency need to get started?

Accepted Answer

Typically, access to the CMS (WordPress, Shopify, Prestashop…), Google Analytics/Search Console, and, for local SEO, the Google My Business listing is required.

Question 12

How are progress and results reported?

Accepted Answer

The agency should send monthly or quarterly reports with clear metrics, evolution analysis, and recommendations. Some offer real-time dashboards.

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