Domain and CMS migrations with SEO guarantees

Time depends on site complexity, but a typical migration takes 4-8 weeks. This includes: initial audit (1-2 weeks), planning and URL mapping (1-2 weeks), technical implementation and staging testing (2-3 weeks), and launch with initial monitoring (1 week). Very large or complex sites may require 3-4 months. We never rush the process because mistakes can be costly.

With a well-executed migration, we preserve 98% of organic traffic. A small temporary fluctuation (2-5%) during the first weeks is normal while Google reprocesses redirects. However, with our perfectly mapped 301 redirect process, Search Console updates, and continuous monitoring, we minimize any negative impact. A poorly done migration can cause 50-90% losses.

Both have different risks. Domain migration is more critical because you change the site's complete identity to Google (all URLs change). It requires perfect 301 redirects to transfer authority. CMS change can be equally technically complex (new URLs, different structure, new code) but if done on the same domain, there's less risk of authority loss. Combined (domain + CMS), risk multiplies.

Not necessarily. If you keep the same domain, CMS and URL structure, a visual redesign doesn't require a formal migration. However, if the redesign changes URLs, removes important pages, or significantly modifies site architecture, then you do need an SEO migration process to preserve rankings. We evaluate your specific case before recommending.

Backlinks (incoming links) are one of your most valuable SEO assets. With correct 301 redirects, backlinks to your old domain transfer to the new one, preserving 90-95% of their authority value. Google recognizes permanent redirects and gradually updates its indexes. We also contact important sites linking to you so they update directly to new URLs, maximizing value transfer.

For small and medium sites (under 10,000 pages), we recommend complete migration in a single launch. It's cleaner and avoids mixed content issues. For very large sites, complex e-commerce or multiple subdomains, phased migration can be safer, allowing validation of each section before continuing. However, poorly executed phases can create duplicate content problems. We analyze the best strategy for your case.

We use a complete stack of professional tools: Screaming Frog for crawling and URL mapping, Google Search Console for indexing monitoring, Google Analytics for traffic tracking, Ahrefs/SEMrush for position and backlink tracking, GTmetrix/PageSpeed for Core Web Vitals, and custom SEO monitoring platforms. We also develop custom scripts to validate massive redirects and detect issues before launch.

We guarantee a proven process that minimizes risks, but can't guarantee zero fluctuations because Google controls indexing. What we do guarantee: perfect technical implementation of 301 redirects, complete URL mapping, 24/7 active monitoring for 90 days post-migration, and immediate response to any anomalies. Our track record shows 98% traffic preservation on average, with complete recovery in 30-60 days.