The Journal · techseo
Migrations, crawl budget, rendering and Core Web Vitals — written by the senior operators doing the work.
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AI Overviews behave very differently on commercial queries than on the broad keyword samples most studies report. Here is what BrightEdge, Semrush, Peec AI and Ahrefs data reveal about how Google deploys AI Overviews across ecommerce search, and what it means for SEO.
Google has begun rolling out the June 2026 spam update. We break down what it targets, recap the history of spam updates, and explain how to protect your site.
AEO (Answer Engine Optimization) is the discipline of getting your brand to be the source that AI cites and recommends when it answers a question, instead of fighting for the top spot on a list of links that fewer and fewer people open.
We asked a simple question and turned it into an experiment. If we audit an entire local-SEO sector —Spain's physiotherapy clinics— and measure its technical health variable by variable, what separates those who top the results page from those who barely show…
An analysis of 291 training-center websites in Spain shows that almost nobody tends technical SEO, and that a single variable, LocalBusiness schema, separates those who rank from those who don't. Data, literature and recommendations for building on firm foundations.
Google has begun a small test of healthcare ads inside AI Mode, cracking open a surface that was closed to the health vertical. What is changing, the risks for health businesses, the opportunities, and how clinics, telehealth and pharma should prepare.
How we migrated VOM FASS (vomfass.de and vomfass.at) from Shopware to Shopify: three storefronts with correct hreflang, clean collection URLs, a franchise storelocator, a recipe blog and Schema.org for Local SEO and AI, plus an honest Shopify vs Shopware comparison.
Google's May 2026 core update is complete (21 May–2 Jun): bigger and more volatile than March. What a core update re-scores, which pages get hit, what we learned from the rollout, and how to read the data in Search Console.